The song has led journalists to believe he was continuing in the pop punk direction of Tickets to My Downfall. Previews teased that he had shaved his head for the music video, though it was later revealed to be a bald cap. A 20-second teaser of a song was teased on Instagram prior to the album announcement: the post was captioned "Signed a deal I got papercuts", which matched the lyrics in the clip. The accompanying music video was directed by Cole Bennett. The album's lead single, " Papercuts", was released on August 11, 2021. Barker returned to produce Mainstream Sellout. Kelly announced that he and Barker were "back for round two", a reference to his fifth album Tickets to My Downfall, his first collaboration with Barker. The album was first announced on August 9, 2021, where Kelly and collaborator Travis Barker revealed matching tattoos of the phrase " born with horns", the album's previous title. The album was nominated for Best Rock Album at the 65th Annual Grammy Awards. A deluxe edition with six new tracks, subtitled "Life in Pink Deluxe", was released on June 24, 2022. Kelly embarked on the Mainstream Sellout Tour throughout 2022 to promote the album. The album was initially announced in August 2021 under the title Born with Horns, before being renamed in January 2022.Ī continuation of Kelly's transition into pop-punk, Mainstream Sellout was met with mixed reviews from critics. It is his second collaborative project with drummer and producer Travis Barker, following 2020's Tickets to My Downfall. Mainstream Sellout (stylized in all lowercase) is the sixth studio album by American musician Machine Gun Kelly, released on March 25, 2022, through Bad Boy Records and Interscope Records.
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